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Marketing in an Audiology Practice
“This is not, I repeat, not, a marketing textbook.” A strange, if somewhat bemusing opening to a book with the word ‘Marketing’ firmly placed in its title. The author then goes on to explain why it is not a marketing...ENT clinics – 50 years of progress…?
Cocaine in abundance, eustachian tube catheterisation, and the ever-present threat of a fire in the clinic… How have things changed in the last few decades? Retired ENT surgeon, Douglas MacMillan, tells us of his experiences starting out in the late...Are ENT patients who research their symptoms online better informed?
All our patients look up their symptoms online before they visit us, don’t they? And patients who do so are better informed than those who don’t, right? Well, that’s not actually the case… The ‘information era’ More information is now...Directed audio pointing the way to a great listening experience – HyperSound Clear<sup>TM</sup>
In this Spotlight on Innovation we explore an innovative ultra-thin speaker system compatible with TVs, which can be programmed by a hearing professional to a listener’s hearing profile and preferences to deliver a directed 3D listening experience. Whether your patients...In conversation with Trevor McGill
After more than four decades of paediatric clinical practice, Trevor McGill shares his wealth of experience and knowledge with Pat Bradley. Trevor, as a national and internationally acknowledged Paediatric Oto-Rhino-Laryngologist, Head and Neck Surgeon, to what do you owe this...Music, hearing, and education: from the lab to the classroom
Historically, research assessing the impact of musical training has focused on those children whose families are able to pay for private lessons. In this article however, Nina Kraus outlines the findings of one of her recent projects; assessing the impact...
