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The challenge of disrupting the hearing care market in the USA
Barry Freeman, an Audiology Consultant of extensive global experience, examines the business model of hearing care service delivery in America. He discusses the challenges the profession has faced, and proposes some food for thought on learning from other health care...Developing a telemedical approach to tinnitus treatment for a worldwide market
Most of us have probably met at least one person in our lives who suffers from the notorious ringing in the ear, tinnitus. For many this ringing becomes a nightmare and debilitates them. Tinnitus is defined as the perception of...Navigating the Winds of Change in the CO₂ ENT Surgical Laser Market
The CO₂ ENT surgical laser market is poised for significant changes by the end of 2024.Innovia Medical Launches ENT Vent Tube Range into the UK and EU Market!
Innovia Medical has expanded their range of ENT Vent Tubes to the UK and EU markets!Developing an Innovation for ENT – from Idea to Market: how ‘e-i’ did it
Background endoscope-i (e-i) Ltd was incorporated into Companies House on December 3rd, 2012 following eight months of developing our first project, a simple iPhone adapter for endoscopes. Of the three founding shareholders, two are ENT surgeons and one a lecturer...AURITEC launches new audiometry platform AT2000 into European market
AURITEC, Germany’s technology leader in clinical audiometry, is thrilled to present the new audiometry platform with the multichannel audiometer AT2000.DP Medical brings groundbreaking non-occlusive airway dilation balloon to UK market
Leading healthcare supplies company, DP Medical Systems Ltd, is bringing a groundbreaking, non-occlusive airway dilation balloon to the UK market.
The sentinel lymph nodes revisited
The concept of sentinel lymph node sampling has been around for some time. However, its acceptability in routine head and neck practice has yet to be established. This article presents the authors’ experience in 10 patients with Merkel cell carcinoma...
Marketing in an Audiology Practice
“This is not, I repeat, not, a marketing textbook.” A strange, if somewhat bemusing opening to a book with the word ‘Marketing’ firmly placed in its title. The author then goes on to explain why it is not a marketing...
Strategic Practice Management – 2nd Edition
I was very pleased to take on the task of reviewing this book as I support Starkey’s Business Development Partnership Programme set up to support the UK and Irish Independent sector and to encourage audiologists to run their own businesses....The EU Medical Device Regulation (MDR)
Back in May 2017, the EU Medical Device Regulation (MDR 2017/745) entered into force, replacing existing directives: Active Implantable Medical Devices (AIMD) In-vitro Diagnostic Directive (IVDD) Medical Device Directive (MDD) By 26 May 2020, the new regulation will have completed...
