Audiology features archive for January 2024
Tinnitus treatment device from concept to commercialisation
Innovation in the field of healthcare is fraught with nearly insurmountable challenges. Bringing a novel product to the market requires a new (patentable) idea that can be reduced to practice, manufactured at scale, and can pass all regulatory barriers. In...
Effective and profitable provision of paediatric audiology care in the private sector
Similar to other specialty areas of hearing healthcare, paediatric audiology is a potential net loss for a private-sector, for-profit, business. Given the time-intensive needs of patients with cochlear implants, tinnitus and those who are under the age of 18 years...
The use of social media to drive practice growth
Cliff Olson is the most successful user of social media in the hearing care industry as of the date of this publication. His videos have been viewed worldwide, and he has more YouTube followers than all the major hearing aid...
The business of audiology: unbundling
Many professions, such as law, accounting, engineering and some areas of healthcare charge hourly rates in a fee-for-service model. Administratively, this can be a challenge to track hours, bill clients/patients, and collect payment, but this does lend toward greater transparency...
Clinical and financial success by providing specialised audiological tinnitus management
Diagnosis and management of a patient with chronic subjective tinnitus is one of the most labour-intensive areas of hearing healthcare. This is one reason some hearing care providers opt to exclude specialised tinnitus care from their practice: it may not...
